Overview
Role: Concept, Design, Writer, Motion Graphics
"Navigation is a spatially animated journey, creating a lasting connection between where we are, where we’ve been, and where we're going; this creates a sense of connected spaces."
Moving between content areas is fluid, with no page swapping or loading of screens.
Visual style and content, including the writing, was aligned to the brand’s approach of making the benefits of deep science understood and accessible to all.
"Carousel-style navigation provides access to deeper content & eliminates unnecessary layering, resulting in a fluid, seamless experience."
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