profile

I’m a product designer on the Microsoft design team that designed and shipped the first HoloLens and Mixed Reality platform (AR/VR). I’ve also created interactive art installations and print works, as well as designing motion graphics for TV, film, and advertising campaigns on Madison Avenue.

Emerging from a background in the fine arts, I’m interested in the ‘what’ and ‘why’, as well as the ‘how’. I have a predisposition to see alternative approaches and in finding brilliance at the periphery; innovation and invention over the tried and true.

One more thing; I’m really into social robotics and helping people and machines relate.

scottpetill[at]hotmail.com